The Italian brand of footwear and accessories posted relatively flat sales of around €30 million in 2018, but its management aims to lift them to an annual level of €45 million in five years' time through the expansion of its mono-brand network, e-commerce and exports.
Café Noir is ramping up its own e-commerce platform, which was launched about a year ago, generating about €600,000 in revenues. The target is to reach annual sales of €2.0 million on the web in the next five years.
The company has 12 mono-brand stores, 11 of which are located in Italy and one in Spain, where it has a subsidiary. It plans to invest €1.3 million a year to open three to five mono-brand stores a year in Italy and abroad, focusing on Spain and Germany. The next is scheduled to open in the Italian city of Turin in February.
Cafè Noir plans to increase the share of exports to half of its revenues within three years from 30 percent currently. The company has some 1,300 wholesale clients abroad against 1,050 in Italy.