Carhartt, the lifestyle apparel brand that originates from workmen’s clothes, has issued a footwear license to the US-based Red Wing Shoe Company, which intends to launch its first line under the brand in Europe for the Spring of 2006. The introduction will be targeted at Scandinavia, the UK, Germany and France, where Carhartt is relatively well-established as a lifestyle brand, concentrating on board sports enthusiasts. Carhatt apparel is sold in about 1,200 clothing stores around Europe and Red Wing hopes that at least 300 of them will take up its shoes, doubling in due time. The launch will be coordinated by Don Ernens, regional sales manager for the lifestyle products under the Red Wing and Worx brands, which are best known for industrial footwear but caught on as casual footwear over the last years, in adjusted designs without steel toe-caps. The company’s Dutch-based European office covers the region through sales agents. Red Wing’s sales of Vasque outdoor boots in Europe are said to be growing. The worldwide licensing agreement between the two companies is meant as a full-fledged partnership in the USA where Carhartt apparel could complement the footwear offering in Red Wing stores.