Carl-August Seibel, joint chief executive of Josef Seibel Holding, will financially support the production of one of the group's brands, Romika, in an area south of the Kenyan capital of Mombasa, together with two other entrepreneurs. The shoes will be worn with school uniforms in Kenya. The building for the production of the shoes is expected to be ready in the autumn, and production will begin in 2020. The total investment in the project is around €500,000. The feet of 1,500 children in Kenya are currently being measured to determine the correct fit for the shoes. Seibel aims to start not only a social project, but also an economically viable shoe production facility. As a result, profits from the production should flow back into the business through the setting up of a website for the Romika “Back to School” collection and an online shop. The German-based company intends to produce the shoes with regional materials and components. Employees will receive contracts with regular working hours, paid holidays and health insurance. In the medium term, Seibel plans to offer a dual training course for young shoemakers at the new plant. Talks are ongoing with the German Chamber of Industry and Commerce (IHK) and the foreign trade chamber of Nairobi. Last October, Seibel inaugurated a nursery school for 120 children in Kenya, near the area of the planned shoe production plant.