All Case Studies articles – Page 2
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ArticleHow a group of Polish shoemakers is seeking to relaunch their industry
Created in 2019, Polska Grupa Producentów Obuwia (PGPO) is a proactive grouping of more than 50 Polish shoemakers largely based in the southern province of Malopolskie, the country’s main footwear cluster, aiming to promote their industry which has been badly hit by Russia’s invasion of Ukraine on Feb. 24, 2022. ...
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ArticleHow a new collection has prompted Safety Jogger to review its supply chain
Safety Jogger, the leading brand of the Belgian footwear and apparel company Cortina, launched in November 2022 a workwear collection as part of its brand extension policy and the initiative has led the company to reconsider its sourcing policy and reduce its reliance on China. At Expoprotection, an international exhibition ...
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ArticleHow a fast-growing footwear brand is further boosting growth with apparel
Velasca, a fast-growing Milan-based footwear company, has launched an apparel collection in an effort to diversify its business. In the near future, the company aims to have its own factory for the production of shoe uppers. The first weeks since the launch of the apparel line in November have already ...
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ArticleHow Dirty Harry helped a Spanish shoemaker conquer the world from his garage
Like Steve Jobs, Basilio García Pérez-Aradros started his business in a garage. For seven years, every day from early in the morning until late at night, he worked on his dream that started in the late sixties: that of producing quality shoes with traditional craftsmanship to sell them all over ...
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ArticleHow reshoring to Spain is being hampered by labor and capacity shortage
Demand to reshore footwear manufacturing from Asia to Southern Europe, and especially to Spain, is growing, but the Iberian country is lacking the capacity needed to significantly boost production, while exports of Spanish made shoes are back to pre-pandemic levels. “We are at full capacity and there is no more ...
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ArticleHow Italian manufacturers are crossing the Rubicon to preserve their industry
A group of Italian shoemakers and components manufacturers located in San Mauro Pascoli have decided to join forces and create a consortium called Rerum, which starts for Rete Rubicone Moda, to preserve the cluster’s supply chain. Rubicone, or Rubicon in English, is the name of a nearby river famously crossed ...
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ArticleHow a Serbian shoemaker is benefiting from Russia’s need for new suppliers
The huge exodus of Western brands out of Russia following the country’s invasion of Ukraine in Feb. 24, has created a void benefiting to companies from countries non abiding to Western sanctions. Thanks to tight historical and cultural ties, Serbia continues to trade with Russia, even though the country has ...
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ArticleHow OpenMall plans to hold its first metaverse fashion show early 2023
OpenMall, an Italian startup specializing in social commerce, plans to hold its first virtual fashion show in the metaverse early 2023. Source: OpenMall Massimo Spica “We expect to finalize agreements with several brands by the end of the summer, and each brand will have its fashion show,” ...
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ArticleHow the exodus out of Russia is creating opportunities for locals
Western footwear retailers that pulled out from the Russian market over the past few months in the wake of Russia’s invasion of Ukraine sold products worth 51.2 billion rubles (€911m) in the country in 2021, estimated Chestny Znak, a Russian regulator supervising the labelling of fashion products on the domestic ...
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ArticleHow Dr. Martens is handling the refurbished market
With consumers starting to tighten their belts and seek value amid rising prices and inflation, the iconic British shoe and bootmaker Dr. Martens is looking to step into the refurbished product market with a trial repair and resale service. The company has teamed up with online secondhand clothing marketplace Depop, ...
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ArticleHow a fast-growing Italian footwear e-tailer started as a game for two Millenials
Quanticlo, an Italian fast-fashion online company founded eight years ago, reached €5 million in revenues in 2021, growing by 58 percent from its pre-pandemic level of 2019. The brand targets further growth by strengthening its presence in its core European markets and building up consumer awareness. “Quanticlo started by chance ...
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ArticleHow Covid-19 has increased the signification of the Indian market for RAM
The disruption caused by the Covid-19 pandemic has increased the importance of the domestic market for the Indian footwear manufacturer RAM, and its weight in the company’s business is expected to remain above pre-pandemic levels even when the situation stabilizes. The company is also ready to take on its Chinese ...
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ArticleHow a Ukrainian footwear expert is helping her country and rebuilding her business
Krystyna Mandrykina In an exclusive interview with Shoe Intelligence, Krystyna Mandrykina, a Ukrainian-born footwear manager and consultant currently working in Turkey, explains how the Russian invasion of Ukraine has shattered her personal and professional life. She also provides a riveting account of how the Ukrainians are reorganizing ...
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ArticleHow UFG created a new structure for the Gap brand and to expand its license portfolio
Unlimited Footwear Group (UFG), the Dutch group managing an extensive portfolio of proprietary and licensed brands, has created a new wholly-owned unit to manage the Gap license that it has obtained for the European Union, the U.K., Switzerland and Scandinavia. The first Gap footwear collection produced by UFG for men, ...
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ArticleHow a royal celebrity boosted the sales of Laro’s espadrilles
Laro, the Spanish footwear manufacturer known for the Macarena brand, saw its revenues rise to a record €9 million in 2021 from €7.2 million in 2020 thanks to the success of its espadrilles, known as alpargatas in Spanish. Last year’s top line is also significantly higher than the €7 million ...
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ArticleHow DIS reinvented itself after being hit by Covid-19
Design Italian Shoes (DIS) suffered severely from Covid-19-related lockdowns, which stopped clients from visiting stores fitted with its feet scanners and ordering customized shoes. In dire straits, the company, led by the brothers Andrea and Francesco Carpineti, had to re-invent itself and is now a thriving technological startup. “2021 was ...
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ArticleHow supply disruption, inflation impact Valleverde’s international expansion
Valleverde, the Italian brand of comfort shoes, was a household name in its home country, underpinned by a vast network of directly-operated and franchised mono-brand stores and high-profile advertising campaigns featuring domestic and international celebrities such as the winners of the Miss Italia beauty contest and the Hollywood star Kevin ...
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ArticleHow Nice Footwear structured the takeover of Favaro
Following the initial public offering (IPO) of Nice Footwear, which completed on Nov. 18, 2021, we have carried out an in-depth study of the company’s strategy, focusing on its acquisition of Favaro Manifattura Calzaturiera in June last year and its plans to develop the Italian producer of high-end women’s shoes. ...
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ArticleHow Ralph Lauren transformed into a data-driven organization reviving brand relevance and driving sales
The historic American apparel brand’s sales revenue has been in decline. But by using data to understand customers better, it has carved out a brighter future.
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ArticleSsense: How relentless focus on target market lead to strong sales growth
The Canadian online fashion retailer adopted an alternative approach to its competitors, staying true to its traditional consumer base rather than diluting its offering.
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