CCC Shoes & Bags, the leading Polish-based shoe retailer, is projecting a sales increase of 30 percent for this year after posting a sales increase of 33.0 percent to 855.9 million zlotys (€202.93m-$266.85m) for the first half of 2014, although the growth was limited to 17.7 percent in the second quarter. The gross margin improved by 3.4 percentage points to 55.4 percent in the first half, while the operating margin (Ebit) grew to 10.8 percent from 6.1 percent in the year-ago period, and the net profit margin went up to 8.2 percent from 4.6 percent. CCC is aiming for a net profit margin of 9 to 12 percent this year or next, while doubling the total floorspace of its stores as compared to the 2013 level. At the end of June, the company had a total of 692 stores in 14 countries, mostly in Eastern Europe, Austria and Germany, including 58 franchises. It will have 26 stores in Germany and 30 stores in Austria, Croatia and Slovenia by the end of this year.