Chauss’Expo, the third-largest footwear retail chain in France, has announced its intention to double in size within the next 10 years, growing to a total of 300 stores spread all over the country, opening between 15 and 20 doors per year. Trading now mainly in Northern France, the 17-year-old French retail company, owned by the Demazières group and run by Thierry Leroux, now has 155 competitively priced stores for the whole family. It reached sales of €81 million in 2003 and expect to grow to €91 million this year. Chauss’Expo recently inaugurated a modern new store format that should be adopted by one-third of the retail network by the end of this year. It also launched a game on its website,, giving out vouchers for the purchase of shoes in its stores, and a new private brand of casual men’s shoes, Hooker. Private label items make up 85 percent of the retailer’s turnover.