Christian Louboutin is reportedly planning to open a hotel in Portugal, in the Alentejo region, in summer 2020. The French shoe designer personally knows the region, where he owns a holiday home. Construction work is expected to begin in April. The Alentejo, located in south-central Portugal, is known for its countryside and fine beaches as well as its cultural character. The cities of Elvas and Évora, the region's capital, are listed as World Heritage by Unesco.

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