CMP Asia, the largest organizer of private trade fairs in China, has changed its name to UBM Asia. It is owned by United Business Media Limited. Jimé Essink, who held the title of chief executive of CMP Asia, will be the new president and CEO of UBM Asia. The president of CMP Asia, Peter Sutton, has taken on an advisory role for the company. Among its fairs are Sports, Leisure and Fitness China, and Footwear, Materials, Manufacturing and Technology. It also has products in print media and business-to-business portals.