Cole Haan is launching a multi-channel digital and social campaign named “Prepare for Takeoff,” which highlights its ZeroGrand lightweight shoe, as part of the autumn 2015 collection. The campaign features three stars of the New York City Ballet - Sara Mearns, Megan Fairchild and Gretchen Smith - alongside two male freerunning athletes. For the shoot, the group danced and bounced around the iconic TWA Flight Center, a futuristic ode to aviation located in New York's Queens. The building, dating back to 1962, was designed by the Finnish-American architect Eero Saarinen, who created it as the terminal for Trans World Airlines (TWA) at John F. Kennedy International Airport. The campaign will be featured on, on digital platforms and across the brand's social media including Facebook, Twitter, Instagram, Pinterest, Tumbler, and YouTube as well as on Cole Haan's iPhone app.