Converse announced plans to move its global headquarters to a new location in Boston in April 2015 from its current base in North Andover, a town a few miles away in the same state of Massachusetts. Measuring more than 186,000 square feet, the new office space will be developed as part of the renovation of the Lovejoy Wharf district in the northern part of the city. As part of its new headquarters, Converse will open its second Converse Rubber Tracks, a state-of-the-art music studio dedicated to providing emerging artists with an opportunity to record. The first Converse Rubber Tracks was launched in Brooklyn, New York, in July 2011. Converse says it has since become a hub for artists to cultivate their craft and facilitate self-expression.

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