The American sprinter Allyson Felix has launched Saysh, a new lifestyle brand for women. Felix, who has just qualified for her fifth Olympics, is one of the most decorated U.S. athletes in history. The first product of her new company, the Saysh One sneaker, is available for pre-order on Saysh’s website for $150. Athleta has partnered with Saysh to offer the shoe on its website. In the newborn company, the athlete will serve as president while her brother and co-founder, Wes Felix, will serve as Saysh’s CEO. The company has raised $3 million from a range of venture investors. Allyson Felix will be running in a Saysh track spike at the Tokyo Olympics later this summer.