The Italian fashion blogger and influencer Chiara Ferragni has taken full control of Tbs Crew by buying the 45 percent stake owned by Esuriens, a company belonging to the Morgese and Barindelli families. No financials were released.

Ferragni founded the company in 2009. It manages the blog The Blonde Salad as well as a talent agency and offers consultancy services in digital marketing. Ferragni is chairwoman and CEO of the company since 2017.

Regarding Ferragni’s other company, Fenice, the businessman Pasquale Morgese remains a minority shareholder with a 27.5 percent stake. Fenice, previously called Serendipity, manages the blogger’s eponymous clothing and accessory brand. Ferragni is also chair and CEO of Fenice.