The Berlin-based footwear company Shoepassion has decided to market its men and women’s collections under the Henry Stevens brand from spring 2021. The company, which was founded in 2010 and already owns the brands N91 and Heinrich Dinkelacker, will retain the name Shoepassion.
The company will take the opportunity of the rebranding to increase the positioning and quality of the collections. The Henry Stevens shoes will be designed in Berlin, the upper leathers will come from France and manufacturing will be located in Almansa, Spain.
The new brand will have its own website and the collections will be available from March. The company will sell the shoes via its e-commerce platform and own stores as well as through specialty retailers.