The American social media company Snap paid $124.4 million to acquire Fit Analytics, a German sizing technology company that powers solutions for retailers and brands, it bought in March 2021. The information was contained in 10-Q form filed with the U.S. Securities and Exchange Commission.

Snap added that in 2020 it spent $204.5 million in acquisitions without elaborating.

The U.S. company is expected to increase the e-commerce features of its Snapchat application, which has 280 million daily active users.