U.S. footwear group Vida Shoes International is laying off staff and temporarily cutting salaries of employees as the Covid-19 crisis makes cost-cutting measures necessary. Vida did not reveal how many workers would be affected by the measures. The company said its restructuring would also involve an intensified focus on its digital and ecommerce strategy. It claims that despite the challenges, it remains “extremely well positioned to move forward.”
Vida produces under its own brands, including Jamba, JBU, J Sport, M.A.P. and Andre Assous, and holds the licenses for various brands, including BCBGeneration, BCBGMAXAZRIA, BCBG GIRLS, Stride Rite, Carter’s, OshKosh B’Gosh, Kensie, XOXO, UNIONBAY and Esprit. It also designs and sources products under private labels brands for various retailers. Its wholesale distribution network includes department stores, independent retailers, specialty stores, national chains and mass merchants.