The Brazilian footwear and leathergoods fair will celebrate its 35th anniversary in Sao Paulo next Jan. 14-17 with several actions intended to promote environmental sustainability, taking one step further a program initiated on a small scale last January.

It is inviting show exhibitors, retailers, sales representatives and other companies and individuals involved in the leather and footwear sector to sponsor the plantation of 10,000 trees in the area of Sao Paulo. They will buy the trees through the show’s website, www.couromoda.com, and their names will be broadly divulged.

Led by Francisco Dos Santos and his family, the Brazilian trade show is also launching the Couromoda Award for Right Socio-environmental Practices in the Leather and Footwear Sector. Open to any companies and individuals, no matter whether they exhibit at the show or whether they attend it or not, they will reward projects in the areas of environmental management, product innovation and social responsibility. Candidates must register over the internet at www.couromoda.com before Dec. 6.

The idea of planting trees is not new in the footwear industry of Brazil, a country which has suffered from massive de-forestation. A large Brazilian producer of children’s shoes, Calçados Bibi, has been planting trees for each of the visitors to its factory for many years.

Many companies in many sectors throughout the world are now publicizing actions that they are taking to reduce carbon emissions. Couromoda made its contribution to the cause against climate change by supporting the plantation of 1,000 trees in the Tieté River Basin in connection with its show of last January.

Publicizing the first socio-environmental report of such an event, it promoted the selective collection and recycling of all the residues from the show – a total of 176 tons of materials that generated work for 1,400 people in cooperatives and social organizations. The goal for the 2008 show is to reduce by 10 percent the volume of residues generated by the fair.

Specializing in footwear for the summer season, Couromoda gathers each year 1,100 exhibiting companies on an area of 75,000 square meters and attracts more than 70,000 daily visits. The January 2007 session of the show generated more than $2.7 billion worth of business.