Crocs sponsored a beach soccer tournament during the last weekend in Berlin. The company has been the main sponsor of the event, which took place in the big O2 World arena in Berlin. In order to create awareness of the event, Crocs designed a small mannequin made of the croslite material, from which all Crocs shoes are made. The mannequins, which look like a typical Crocs shoe in midget form, were distributed all over the city of Berlin during last week's Bread & Butter show. Beach soccer cheerleaders, who have been in the bus that distributed the mannequins, called the attention of the public. A tag attached to the mannequins promoted the beach soccer tournament and everyone who went to the event could exchange the tag for a price.