Footaction is celebrating National Hispanic Heritage Month – from Sept. 15 to Oct. 15 in the U.S. – with a “platform” called La Música. It is in fact a short documentary, available online through social media, on four musicians of the reggaetón genre: Myke Towers, Brytiago, Arcangel and De La Ghetto. Loosely described, reggaetón is a blend of salsa and hip-hop that occurred in Puerto Rico and New York City in the 1990s. The Footaction brand is owned by Foot Locker.