From Dec.1, the Louis Vuitton I (RED) Trainer will be available in selected Vuitton stores worldwide. The company pledged that for every pair sold, $200 will be donated to RED, the organization founded in 2006 by the singer Bono and the activist Bobby Shriver to fight AIDS.

The original trainer was presented during the brand’s spring-summer 2019 show. To date, RED has generated $650 million to support HIV/AIDS grants primarily in eSwatini, Ghana, Kenya, Lesotho, Rwanda, South Africa, Tanzania and Zambia.