New Zealand Merino launches 100% regenerative wool platform with Allbirds, Icebreaker, Smartwool

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The New Zealand Merino Company (NZM) and global Merino wool apparel and footwear brands Icebreaker, Smartwool and Allbirds will work collectively with 167 sheep growers in New Zealand to create ZQRX, the world’s first regenerative wool platform. “ZQRX is an important and necessary evolution of our ethical wool program, ZQ,” ...

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