Nilson Group, the leading shoe retailer in Sweden, undertook a number of initiatives last year to make its shoe production more sustainable. In addition to introducing the “A Better Choice” collection, made in part from recycled or organic materials, the group increased its support for Human Bridge, which takes used but functional medical equipment from Swedish hospitals and clinics and sends it abroad to expand available treatments. The group has also begun mapping its own greenhouse gas emissions as a new member of the Swedish Textile Initiative for Climate Action. Other, as yet unspecified measures are planned for this year. The Nilson Group owns the Din Sko, Nilson Shoes, Skopunkten, Jerns and Radical Sports banners as well as many Ecco franchised stores. It operates about 200 shops in Sweden, Norway, and Finland, booking sales of 2.5 billion Swedish kronor (€229m-$248m) in 2019.