Timberland has partnered with the Savory Institute, a non-profit focused on the large-scale regeneration of the world’s grasslands, to build a regenerative leather supply chain. This new initiative builds on the brand’s announcement, in November 2019, of a collaboration with Other Half Processing to build a leather supply chain sourced from regenerative ranches (previously reported in The Outdoor Industry Compass – Vol. 12 n° 23,24 of 22/11/2019). The inclusion of regenerative raw materials is key to create a circular economy in fashion. Regenerative grazing practices by ranchers and farmers in the management of their cattle allow for more rest and re-growth of grasses, leading to healthier soil and better food for livestock. As a charitable supporter of the Savory Institute and a member of its “Land to Market Frontier Founder” corporate advisory program, Timberland will co-fund Savory’s Ecological Outcome Verification (EOV) process on all Thousand Hills Lifetime Grazed ranches, Savory’s Minnesota Hub. The EOV process measures the regenerative benefits on the land and provides data back to farmers so that they can improve their practices. Furthermore, Timberland will launch a collection of boots made with leather from verified regenerative ranches sourced through Thousand Hills Lifetime Grazed this coming autumn.