Timberland is kicking off a product take-back concept. After launching in the U.S. in August 2021, the program will expand to EMEA this fall and to the APAC region in spring 2022.
Developed in partnership with ReCircled, founded in 2019 to provide process and infrastructure for the reuse of footwear and apparel and with offices in the U.S. and Italy, the program is communicated as a “critical next step on the path to a circular economy.” Timberland is building up infrastructure for the program to bring the brand’s circular design and development cycle to life. Last fall, it announced a plan for its products to have a positive impact on nature by 2030 through a commitment to regenerative agriculture and circular design.
Starting in August, U.S. consumers will be able to return all Timberland footwear, apparel and accessories to a Timberland store to either be repaired for sale on a dedicated re-commerce platform or recycled for future products. The brand plans to introduce a digital ship-from-home option later this summer, making it even easier for consumers to participate.
In Timberland’s journey to have a net positive impact on nature by 2030, the circular economy will help the brand achieve zero waste/impact. Additionally, Timberland aims to tip the scales from zero to net positive by sourcing 100 percent of its natural materials from regenerative agriculture.