VF Corporation’s Vans brand is seeking to help the small skate shops that have underpinned its success and other local businesses weather the Covid-19 storm. Its “Foot the Bill” customization initiative – which involves the brand’s small business partners designing their own Vans and pocketing the net proceeds from their sale –has recently been expanded to Europe and other markets after being launched in the U.S. on April 3. Each partner is allocated 500 pairs of customized Vans. To date, 89 Foot the Bill partnerships have been set up in the U.S. and Canada; 30 across France, Germany, Italy, Spain, the Netherlands and the UK, as well as 17 in China and Korea.