Daniel Hechter and the German-based Astormueller group are joining forces for a long-term cooperation. Tim T. Müller, chairman of Astormueller, has founded a separate company, Daniel Hechter Shoes, to be license holder for the line marketing under this brand name, taking over from Rhoede. The license agreement covers women's and men's shoes as well as leathergoods and ranges for sale in Europe, the Middle East, North America, China and India. With the Daniel Hechter brand, Astormueller aims to continue its position as licensee of shoe brands, which started with Bugatti. The Daniel Hechter brand will be positioned in the upper price range with high quality standards. The first collection will be presented during the autumn/winter 2013 season.