Deckers Brands, the company behind the Sanuk, Ugg, Teva, Tsubo, Ahnu, Mozo and Hoka One One brands, has appointed David E. Lafitte as its new chief operating officer, effective Feb. 2. He replaces Zohar Ziv, who retired from the company on Jan. 16. Lafitte has served as Decker's general counsel since January 2012. He also was a shareholder in the law firm Stradling, Yocca, Carlson & Rauth, specializing in corporate and securities law as well as technology licensing. He has been recognized among the Best Lawyers in America for Corporate Law for the past seven years.