Deckers Outdoor Corporation announced goals for coming years at the ICR XChange conference in the U.S. las tmonth. It plans to expand its business outside the U.S. to make up 30 percent of sales by 2012. It expects UGG, which currently makes up 87 percent of the company's sales, to hit sales of $900 million by developing collections into categories, increasing doors, expanding overseas and boosting its marketing. Deckers furthermore plans to diversify UGG's product line with a cold weather collection, expand the men's and kids' businesses, grow the spring business, and further develop apparel and accessories. It currently has 10 full-price UGG stores, but plans to open about 10 each year in the future. It plans to establish subsidiaries in developed markets, and use distributors in smaller markets. Deckers says that UGG has 289,000 ?friends? on Facebook, and was the most-searched-for brand online in December, more than Nike or The North Face. For 2012, Deckers expects sales of $120 million for Teva, $35 for Simple and $45 million for Ahnu and Tsubo together. Total sales that year should be $1.1 billion, above previous guidance of $1.0 billion, compared with sales of $689 million in 2008.