Deichmann is working with the American actress Halle Berry to launch her own collection of bags and shoes. The collection, 5th Avenue by Halle Berry, comprises 40 pieces for the coming spring/summer season and will be available from March 5 in 21 European stores. The collection will be advertised with a TV campaign, a print campaign, point-of-sale support and social media activities. Over the past couple of years, Deichmann has worked with the Pussycat Dolls, Sugarbabes and Cindy Crawford for its international business. Deichmann is Europe's biggest shoe retailer with more than 1,200 stores in Germany and more than 3,000 stores worldwide.