Diadora, which posted a 6.5 percent sales increase to €168 million in 2018, is still doing well in 2019, according to a report by fashionmagazine.it and the statements of the brand's president, Enrico Moretti Polegato. The e-commerce share jumped by 65 percent last year and accounted for 6 percent of the revenues. The brand has also recently debuted in China with an e-commerce space within Tmall. By geographic area, Italy remains the key market for the brand, while Germany is also growing in importance.