All Diadora articles
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News briefs
Diadora’s sales totaled €304m in 2023
Diadora’s sales totaled €304 million in 2023, a year during which the Italian brand terminated some commercial partnerships to focus on its core categories: running, tennis and soccer. Sales for the core categories were up by 16 percent compared with 2022, according to the daily Il Sole 24 Ore. The ...
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Eulero Capital takes over Mondeox
The investment firm Eulero Capital has acquired a 60 percent stake in the Italian footwear manufacturer Mondeox from the Florian family, according to the daily Il Sole 24 Ore. Mondex was founded in 1993 by Maurizio Florian and his wife Maria Antonia. The company specializes in outdoor footwear and work ...
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Diadora and Ducati announce multi-year deal
Diadora and Ducati have announced a multi-year sponsorship agreement that includes clothing and footwear for the team. As the technical partner and official supplier for the Ducati Lenovo Team, Diadora will provide clothing, accessories and footwear for all occasions during the championship, including travel and representation, all activities on the ...
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Diadora grows strongly in the U.S.
Diadora is projecting growth in the mid-teens for this year. In 2020, the pandemic led the Italian brand to a decline in consolidated revenues to €138 million from €168 million in 2019. Sales are on the rise particularly in the U.S. and the Benelux countries. In the U.S., Diadora ...
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LIR 2020 net profit shrinks to €0.6m
LIR , the family holding company that controls Geox and Diadora as well real estate assets through Domicapital , posted a net profit of €627,000 in 2020 compared with earnings of €6.52 million in 2019. The company ended 2020 with €817 million in equity and €268 million ...
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News briefs
Deerfoot stops working for Saucony in Iberia, takes on Diadora
According to the Spanish trade publication Tradesport , Deerfoot Sport ’s contract to handle the distribution for Saucony on the Iberian Peninsula came to term on Dec. 31 and was extended to June 1 but no further. Saucony’s parent company, Wolverine Worldwid , began establishing operations of its own ...
