Dr. Martens won the Drapers Fashion Award for the best...

Dr. Martens won the Drapers Fashion Award for the best marketing initiative of the year. The prize went to the FirstAndForever campaign launched by the brand for its 50th anniversary. It was viewed by 10 million consumers. It contributed to a big increase in visits to its website and its ...

Keep reading this article by becoming a member

barrier_image_SI

Enjoy unrestricted access to Shoe Intelligence

To continue reading this article subscribe now

  • Unlimited access to our highly trusted industry insights and analysis
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups

If you aren’t ready to subscribe now, you can REGISTER FOR FREE. Already a Shoe Intelligence subscriber? Sign in here.