APL’s partnership with True Fit led to 15% drop in returns

TRUE_FIT_APL_shoes

A partnership between Athletic Propulsion Labs (APL), an American brand of luxury performance athletic footwear, and True Fit, an artifical intelligence driven fit platform, has led to a 2 percent increase in revenues while reducing fit-related returns by 15 percent on the Shopify platform, the companies said in a joint ...

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