Asos enters the e-sports arena through Fnatic
Asos has signed a three-year deal with Fnatic, an e-sports brand with 30 million users, many of them members of Gen Z. As Asos’ chief growth officer, Robert Birge, explains, “gaming and fashion are both passions for young adults,” and “Gen Z-ers increasingly express their style in both the physical ...
Already a Shoe Intelligence subscriber? Sign in here.
Limited Time Offer!
Subscribe today with 50% off your first year. Cancel at anytime
- Insights you won’t find anywhere else about footwear brands and retailers and the footwear market
- Highly trusted business information you can rely on to make important decisions
- Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry
To continue reading this article Register Now. For corporate membership and enquiries see our corporate membership page.