CCC has launched a new service to deliver shoes within 60 minutes. Currently, it is only available in Warsaw, where it is being tested.

The service provides for online orders, which are directed to a local store rather than to the company’s warehouse. The goods are then shipped from the store to the chosen destination.

Konrad Jezierski, head of omnichannel development at CCC, said that the company assumed that if pizzas could be delivered rapidly, so could shoes. The service targets primarily young consumers.

CCC aims to roll out the service in other major Polish cities and to further reduce shipment times. It believes that it can achieve delivery within 30 to 45 minutes for a large part of the parcels by next year.