Dior is offering an augmented reality (AR) experience on Snapchat for the launch of its new B27 sneaker.
The French luxury brand allows Snapchat users to virtually try on six variations of the shoe and to buy them directly from Dior’s channel on Snapchat or through Dior.com. The sneakers retail from €790 to €890.
The British fast-fashion e-tailer Boohoo reported annual profits up by more than a third but warned that revenue growth will be weaker and returns will increase in the current fiscal year as the economy returns to normal after the disruption caused by the Covid-19 pandemic. Pre-tax profit for ...
The American social media company Snap paid $124.4 million to acquire Fit Analytics , a German sizing technology company that powers solutions for retailers and brands, it bought in March 2021. The information was contained in 10-Q form filed with the U.S. Securities and Exchange Commission. Snap added ...
Nona Source , a B2B digital platform specializing in the sale of deadstock at discounted prices, was launched on April 26. It was founded by Romain Brabo , Marie Galguera and Anne Prieur du Perray with the backing of the French luxury goods group LVMH . ...
The U.S. online retailer Amazon will open an eighth logistics center in France in the northeast town of Metz. The 156,000 square meter site is scheduled to open in the summer of 2021. The company has started recruiting for the site and pledged to create 1,000 permanent jobs ...
Russia’s largest online retailer, Wildberries , has entered the U.S. market, expanding its presence to 14 countries. The company has been active in increasing its international presence this year, with the launch of its German online store in January and in France, Italy and Spain one month later. In ...
On April 22, Zalando extended its service selling second-hand garments to seven additional European countries: Austria, the Czech Republic, Denmark, Finland, Ireland, Italy and Sweden. In October 2020, Zalando launched the “pre-owned” platform in six countries: Germany, Spain, Poland, France, Belgium, and the Netherlands. Torben Hansen , vice ...
