Farfetch, Alibaba, Richemont, Pinault family form a formidable alliance in digital sales

Farfetch-Alibaba-Richemont Global Partnership 2

Farfetch, Alibaba, Richemont and the Pinault family, which owns the French luxury goods company Kering, have entered a global partnership with the declared intent of providing luxury brands with “enhanced access” to the Chinese market as well as accelerating the digitization of the global luxury industry.

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