The Italian luxury sneaker brand Golden Goose has opened a flagship store on Tmall Luxury Pavilion, the B2C marketplace of the Chinese group Alibaba.

The store will carry some of the brand’s most iconic products such as the sneakers Superstar, Stardan, Pure and Yeah, along with a new collection of bags, Star Bag and California Bag.

The move aims to help the Venice-based company reinforce its presence in China by addressing the more than 700 million active users on Tmall.