Nona Source, a B2B digital platform specializing in the sale of deadstock at discounted prices, was launched on April 26. It was founded by Romain Brabo, Marie Galguera and Anne Prieur du Perray with the backing of the French luxury goods group LVMH.
The platform collects leftover fabric and leather from high-end brands and resells them at about a third of wholesale prices.
The platform is open to all brands, including rivals of LVMH’s own brands. At its launch, Nona Source was offering 500 different fabrics, for a total of 100,000 meters, and 1,000 meters of leather provided by an LVMH house whose name was not disclosed. Currently, the platform only delivers in Europe.
Deadstock is estimated to represent about 15 percent of textile production.