According to the British energy comparison website SaveOnEnergy, Nike is “by far” the most resold brand in the world. Based on the survey carried out from June 4 to 7, it found that the brand had a “staggering” 1,160,153 listings in total across the resale sites Depop, eBay, Asos Marketplace, Etsy and Vestiaire Collective. Nearly half of Nike’s listings (653,586) were on Depop. The second highest number of listings was on eBay, at 354,467.
Zara was the second most resold brand with 1,033,809 listings, most of which on Depop (648,685). Topshop was in third position with 997,179 listings, mainly on Depop (777,374) and eBay (213,904). Adidas ranked fifth with 611,919 listings, with more than half on eBay (332,114), followed by Depop (199,589).
The survey can be viewed at https://www.saveonenergy.com/uk/most-resold-fashion-brands/.