In 2020, the Russian online market totaled 3.2 trillion rubles (€35.4bn-$43bn), which was 58.5 percent higher compared to the previous year, Russia’s Association of Internet Trade Companies (AKIT) estimated.
The turnover for domestic platforms doubled, reaching 2.8 trillion rubles (€31bn-$36.7bn). The remainder of the spending went to foreign online marketplaces, AKIT said. In 2021, the Russian e-commerce market is expected to grow to 3.74 trillion rubles (€41.2bn-$50.2bn), of which 3.23 trillion rubles (€35.7bn-$43.4bn) forecast to be spent on Russian marketplaces, it added.
The share of non-Russian platforms in the e-commerce market more than halved, falling from 29 percent in 2019 to 14 percent in 2020 because the Covid-19 pandemic disrupted supplies from abroad.
On Russian marketplaces, shoes and clothes were the second biggest category, totaling 21 percent of total sales. On foreign marketplaces, fashion remained the largest category, with a share of 31.6 percent. Overall, Russians spent 698 billion rubles (€7.7bn-$9.3bn) on shoes and clothes through e-commerce last year.
E-commerce remains more popular in Moscow than in other parts of the country. AKIT showed that 24.7 percent of Muscovites purchased goods online in 2020, compared to 7.5 percent in St. Petersburg, 2.3 percent in Rostov Oblast, and 2.5 percent in the Tatarstan Republic.