Tamaris, the shoe brand owned by the Wortmann Group, has launched an online store in Russia to support growing sales in the country.
The opening of a digital store comes after a successful marketing campaign for the spring-summer season and a rapid development of offline sales, the company said. As of Sept. 24, Tamaris was present in 47 multibrand stores in Russia and the number is forecast to increase to 50 by the end of 2020.
With the online store, Tamaris aims to improve brand recognition and to achieve a better integration between online and offline channels. The digital store also enables to shop safely as the Covid-19 pandemic continues to be present.