In the first half of 2020, the Russian online retailer Wildberries boosted turnover by 110 percent year-on-year to 178.7 billion rubles (€2.05bn-$2.42bn). In the second quarter alone, sales rose a record-breaking 123 percent to RUB 103.4 billion (€1.18bn-$1.4bn). In volume, sales tripled during the second quarter, when offline sales in the country were hampered by the retail lockdown introduced to slow down the spread of the novel coronavirus in the country.
Combined sales of goods of Russian origin increased by 130 percent in the second quarter and accounted for half of all revenues. The fashion segment remained the online retailer’s biggest. Sales of shoes and clothes accounted for 51 percent of turnover in the second quarter, amounting to RUB 53 billion (€618.4m-$727.4m), up 53 percent year-on-year. In volumes, sales doubled from the second quarter of 2019.
Sales skyrocketed in Russian provinces, specifically in the Ingushetia Republic, the Chuvashia Republic and Ivanovo Oblast.
The company managed to take advantage of the Covid-19 crisis, tripling the number of customers during the retail lockdown. The most significant increase was among customers over 55. As of mid-2020, Wildberries had 30 million active customers and 7,500 pick-up points in Russia, the CIS countries, Poland and Slovakia.
Handling an everage of 780,000 per day, Wildberries is Russia’s largest online retailer, according to the Moscow-based think tank Data Insight.