Dune Group's shift from a “pull” model for its international sales and merchandising activities to a “push” model led to a 1.7 percent drop in operating profit to £6.6 million (€7.8m-$8.4m) for the financial year ended last January, according to Drapers. The magazine quoted Dune's executive chairman, Daniel Rubin, as indicating that the chain's international partners have been given more stock to sell from its own styles   – a move that should allow them to sell more of them. Sales outside the U.K. have come to account for 20 percent of the group's turnover, and there is potential for further expansion in the Middle East. The company's sales rose by 1.3 percent to £150.9 million (€178.7m-$192.4m) in the past year, with an increase of around two percent on a comparable store basis. Dune ended the year with an 8 percent increase in net income to £4.7 million (€5.6m-$6.0m).