The Paris MIDEC shoe show succeeded in its bold gamble of showing one month earlier than usual on Feb. 3-5, in order to coincide with many other fashion fairs in the French capital. The total number of visitors grew to 9,873, or 19 percent more than in the March edition of one year ago, with foreign attendance up by 106 percent to 1,837 persons. The show hosted a total of 550 brands, including some that had previously exhibited at other fashion fairs in Paris like Who’s Next or the International Women’s Ready-to-Wear Fair.
On the other hand, the organizers of MIDEC have decided to cancel a complementary ordering show that they had planned for March 26-28, a time slot which is already occupied by Arici-Italmoda, a longer-established group of shoe fairs organized in Paris by sales agents of major and minor brands.
Many firms, especially those that are accustomed to present their new lines at the WSA show in Las Vegas, brought their entire collection to the Paris fair. They were generally happy to show earlier as they gained an extra month to manufacture or source the goods for the next season, but others did not. Several companies presented between 30 and 60 percent of their full collection. For example Lottusse, which will do the GDS because the German market is important for the Spanish firm, had no time to prepare its women’s collection for the Paris fair, so it presented only its men’s line there.