Emu Australia Grows Fast, Also In Europe, And Introduces Clothing

Taking advantage of the continued fad for Merino sheepskin boots sparked by UGG Australia, its strongest competitor, EMU Australia, nearly doubled its sales to more than 2 million pairs worldwide last year, positioning itself in a lower segment of the market for this new category of fashionable comfort casual footwear.

Already a Shoe Intelligence subscriber? Sign in here.


Limited Time Offer!

Subscribe today with 50% off your first year. Cancel at anytime

  • Insights you won’t find anywhere else about footwear brands and retailers and the footwear market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


To continue reading this article Register Now. For corporate membership and enquiries see our corporate membership page.