Eram and one of its retail banners, Texto, are testing a “bi-store” format selling items of both brands, according to reports in fashionnetwork.com. A pilot dual-branded store, located in Avranches, was inaugurated in April. Starting in the autumn/winter 2019/20 season, the 230 stores of the Eram retail network will be selling models of the Texto range. Eram stores already sell sport-inspired lifestyle sneakers by major sports brands following the planned gradual shutdown this year of Eram's Staggy retail network, which comprised 24 shops.

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