Éram has come up with an innovative concept for customers who would like to play shoe designers by harnessing the power of 3D printing technology. In partnership with a design agency, Unistudio, the brand presented at Paris Retail Week in September a new technology that will initially allow customers to personalize a basic Chelsea boot with three different heel sizes, about ten colors and twenty motifs – all in less than 30 minutes.  The project is part of the “New Shopping Experience” initiative that links up innovative startups based in northern France with commercial partners.