Etos, Brandt Software-Produkte and Ariston Informatik, in cooperation with the German Shoe and Leathergoods Industry Association (HDS/L), are about to launch a joint project: the “SPOCC – Single Point of Content and Communication” platform. The SPOCC was created in May 2018 as an alliance between industry representatives and technology partners. Retailers and suppliers will be able to connect digitally, exchanging content and filling in the gaps between their online and offline businesses. Suppliers will be able to upload user-focused, rule-based content – such as pictures, product data and marketing information – for German retailers. Conversely, the German shoe retailers will be able to forward information to suppliers.