Eurazeo has launched Eurazeo Brands, a new division with the objective of expanding Eurazeo's involvement in fashion. The French private equity firm already has stakes in fashion companies including Desigual, Moncler, Farfetch and Vestiaire Collective. Eurazeo Brands will be its fifth division. The new division will be endowed with an investment between $600 and $800 million for the next 3 to 5 years, and will be led by Jill Granoff, an expert in the fashion and beauty industries. Granoff was previously the chief executive of Vince, the Californian sportswear brand. Prior to that, she worked for Kellwood Company and Kenneth Cole Productions. She has also held roles at Estée Lauder, Victoria's Secret and Liz Claiborne. Granoff will be based in New York, and the Brands team will have investment and operating presence in both the New York and Paris offices. Eurazeo Brands will support companies via equity investments between $10 million and $600 million. Operations above $100 million will be carried out jointly with Eurazeo Capital as co-investments.

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