Euro Shoe Group has decided to convert all its Van Woensel shops to the new Avance name and concept throughout the Benelux countries, following its positive development in Belgium and Luxembourg over the last years. It will thus operate about 60 Avance stores in the region, with a plan to expand it further and to add an online version. Based in Belgium, Euro Shoe has been running stores mostly under the Bristol and Van Woensel banners in the Netherlands and under the Avance and Shoe Discount banners in Belgium.